Why Substack Tags Matter (and How I Use AI to Maximize Their Impact)

A simple strategy to boost discoverability, stay organized, and grow your audience—one tag at a time.

Tags on Substack are more important than they might seem at first glance—especially for discoverability, categorization, and long-term content visibility. Here’s why they matter and why your approach (using AI to generate 20 related tags) is smart and strategic.

Why Substack Tags Are Very Important

1. Discoverability:
Substack uses tags to help readers find content that aligns with their interests. When someone browses or searches for a specific topic (like “investing” or “passive income”), your tagged posts have a better chance of showing up.